Every holiday season sets new benchmarks for digital advertising, as brands compete for audience attention during Black Friday, Cyber Monday, Christmas, and New Year’s. For advertisers, the challenge goes beyond campaign setup — it lies in building a strategy that integrates data, shopper insights, creative planning, and continuous optimization. This article provides a roadmap for businesses looking to strategically prepare ... Read more

On May 6, 2025, a dedicated event in Athens brought together leading professionals from the marketing industry, agencies, and digital experts. The event was dedicated to Admixer Advertising‘s expansion into the Greek market, where it is an official Google Marketing Platform Sales Partner and a Google Cloud Partner with a local office in Greece. Experts from Admixer Advertising, along with ... Read more

In today’s competitive digital landscape, businesses need advertising strategies that deliver precision, impact, and measurable results. Google Ads has become a game-changer by allowing businesses to connect with their audience at the exact moment they are searching for products or services. Unlike social media, where users may not be actively seeking solutions, Google Ads leverages user intent, ensuring your ads ... Read more