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Google has officially partnered with Admixer Media to enhance local advertising efforts in Kazakhstan, Slovenia, and Serbia

Google appoints Admixer Media as the Official Media Sales Representative in Kazakhstan, Slovenia, and Serbia

Google partners with Admixer Media to elevate local advertising effort.  Admixer Media, a division of Admixer Advertising, has been appointed by Google as its Official Media Sales Representative for Google Ads in Kazakhstan, Slovenia, and Serbia. This strategic partnership is designed to offer enhanced support, insights, and best practices to local advertisers and agencies, facilitating better business results and growth.  ... Read more

Consent Mode v2: New challenges and opportunities for the advertisers

In today’s digital world, where data privacy issues are increasingly important, advertisers and businesses serving audiences from the European Economic Area (EEA) and the UK must adapt to new regulatory requirements. One of the key tools for complying with these requirements is Consent Mode. In this article, we’ll take a detailed look at the latest updates to Consent Mode v2, ... Read more

title-card

Google’s 2024 updated toolkit for advertisers: AI Essentials, Performance Max, Demand Generative Ads, and Power Pair

Digital advertising is constantly evolving, introducing new tools and technologies. Google Marketing Live 2024 conference on May 21 announced a number of new products and updates that can significantly affect the effectiveness of the marketing campaigns. Anyone who missed this event can and should watch the recording here: Google Marketing Live 2024. In this article, we’ll cover the main new ... Read more

Google Marketing Platform

CEE GMP Summit 2023: Insights into the Future of Marketing

On September 12, 2023, the annual Google Marketing Platform (GMP) summit was held in Warsaw, bringing together certified agencies and sales partners of Google from Central and Eastern Europe. This significant event served as a platform for leading marketers to share updates and insights on two crucial GMP tools – Display & Video 360 and Search Ads 360. Among the ... Read more

marketing trends

Interview: Exploring Trends and Emerging Tools of Digital Marketing

This year, Admixer Advertising’s team of experts will be sharing their knowledge on various marketing-related subjects on Georgian TV. The upcoming business program, Business Partner, is set to immerse viewers in the world of digital marketing, offering insights into the latest trends, essential tools, and effective strategies to supercharge your marketing endeavors. Over the course of 15 episodes, viewers will ... Read more

IAB ADEX Report

European digital advertising market 2022: trends, challenges, prospects

In today’s rapidly evolving digital landscape, the world of advertising has witnessed significant shifts driven by changes in consumer behavior and technological advancements. The rise of data-driven strategies, advanced analytics, and innovative formats has revolutionized how brands engage with their audiences. In this context, the IAB Europe AdEx Benchmark 2022 Report sheds light on the thriving European digital advertising market, ... Read more

ssp-video

How to Choose a Video SSP?

Breaking through the informational noise and reaching out to consumers is getting increasingly difficult for marketers. Long passed the days when users were easily engaged with a display ad. Nowadays, most internet users developed banner blindness, selective attention when users remain indifferent to messages presented in standard display ads. eCPMs of the full-screen and smaller-sized banners have been declining through ... Read more

Ad Formats

Digital Ad Formats Vs. COVID-19: Where to Advertise During the Pandemic

As the coronavirus pandemic progresses, customers become more cautious regarding their purchases in the range of categories. Under the pressure from decreasing budgets, marketers transition to more flexible and affordable digital ad formats. The common digital channels may not function as effectively during the crisis. Lockdown reshaped behavioral patterns, changed daily routines, and prioritized new channels for advertising. Let’s review ... Read more

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