In modern marketing, success is defined by the ability to work with data, automation, and precise performance measurement. This is exactly what the Google Marketing Platform (GMP) ecosystem provides, a suite of tools that helps brands and agencies manage every stage of digital communication, from media planning and buying to analytics and optimization. Admixer Media is part of the Admixer Advertising group of companies, combining global technologies with local expertise to help businesses grow, improve investment efficiency, and confidently adapt to changes in the digital environment.
Today, one of the main drivers of these changes is generative artificial intelligence. The Google Vertex AI platform opens new opportunities for marketers. This article will explore how Google Vertex AI is transforming marketing, from automating creative creation to optimizing campaigns and working with data. The content is based on real case studies implemented by the Admixer Advertising team in Ukraine and demonstrates how artificial intelligence is already helping businesses enhance effectiveness and creativity in digital campaigns.
Google Vertex AI: A Brief Overview of Marketing Capabilities
Google Vertex AI is a cloud platform from Google Cloud that brings together cutting-edge generative models, making it easier for businesses to adopt AI across their operations. For marketers, it unlocks new opportunities in creative development, content automation, and ad personalization.
The platform supports various types of models:
- Image — generating images from text prompts, such as creating banners, moodboards for design, campaign creatives, social media visuals, etc. Model: Imagen.
- Video — generating videos from text prompts, including teasers, commercials, demo videos for platforms, instructional content, branded videos. Model: Veo.
- Audio — voiceover for videos, generation of audio ads, voice messages, personalized audio communication. Models: AudioLM, Lyria, Multi, Text-to-Speech.
- Text — generating and analyzing text, chatbots, customer support, personalized content, video/post scripts. Model: Gemini.
One of the main advantages of Vertex AI is its flexible integration with the Google advertising ecosystem, including Google Ads, Display & Video 360, as well as external channels such as social media, eCommerce platforms, and brand websites. This allows marketers to quickly launch and scale campaigns, creating hundreds of variations of ads or visuals without the need for large teams.
ViGenAiR: A Revolution in Working with Video Content Powered by Google Vertex AI
Against the backdrop of growing demand for video content, marketers face several challenges, including limited production resources, the need to adapt videos for multiple platforms, and increasingly high audience expectations for ads that “speak their language.” One of the key solutions addressing these challenges is ViGenAiR, an innovative AI tool powered by Google Vertex AI technologies and the Gemini model, developed by the Admixer Advertising team.
ViGenAiR simplifies the process of creating video ads, automates the adaptation of videos for various platforms, and allows for scene personalization without the need for large creative teams. Ukrainian advertisers were among the first in the world to test this product.
Key Benefits of ViGenAiR:
- Multi-format capability: Automatic creation of videos, banners, and text ads for Google Ads, DV360, social media, and more.
- Adaptive formats: Video generation in horizontal, vertical, and square formats for various platforms (YouTube, Instagram, TikTok).
- Customization: The ability to manually edit scenes or create scripts through text prompts.
- Efficiency and creative optimization: The tool automatically applies best practices in video marketing, ensuring proper framing, story flow, and clear brand emphasis.
How does it work?
ViGenAiR is built on powerful Google models — Veo and Gemini — which allow for quick script generation, automatic emphasis placement in videos, and content adaptation for different platforms. One of the key components of the tool is Google’s ABCD video checking methodology:
- A (Attention) — grabbing attention from the very first frames.
- B (Branding) — clear and noticeable brand demonstration.
- C (Connection) — creating an emotional connection with the audience.
- D (Direction) — including a clear call to action.
To achieve the best results, it is recommended to upload videos ranging from 60 to 120 seconds, which the system will automatically adapt to the required formats.
Case Study: Man’s Set – How ViGenAiR Helped Create an Effective Video Campaign in Just Hours
Man’s Set, a Ukrainian men’s underwear brand that has been changing men’s perception of comfort since 2016, approached the Admixer Advertising team with the task of quickly launching a Demand Gen video campaign in DV360.
Main challenges: limited budget, tight timeline for launch, lack of an in-house creative team, and only long video materials available.
Solution: The primary tool chosen was ViGenAiR. It is an AI solution powered by Google Vertex AI, which allows for quick creation of videos, banners, and text materials. One specialist with no video editing experience transformed long video clips into a series of short, platform-adapted videos within a few hours.
ViGenAiR enabled:
- Highlighting key moments from the original video and turning them into short, engaging videos.
- Creating unique variations of video ads with different headlines, descriptions, and formats.
- Choosing the best options using the built-in ABCD evaluation from Google.
Compared to similar campaigns run by the client, the videos generated with ViGenAiR showed higher completion rates, as well as lower CPC (cost per click) and CPV (cost per view).
Campaign Results:
- -59% CPC (cost per click) and -84% CPV (cost per view).
- +68% of video views were completed from start to finish.
- A series of video ads was created with different descriptions and headlines, allowing for the testing of the most effective variations.
With ViGenAiR, the team was able to launch a high-quality video campaign in a short time and without the need for additional resources. The tool clearly demonstrated how AI can support small and medium-sized businesses in creative production, enabling fast, efficient execution with tangible results.
FeedGen: AI Optimization of Product Feeds in Google Merchant Center Without the Need for Developers
Updating Product Feeds in Google Merchant Center is a critical process for eCommerce advertisers, as the quality of titles, descriptions, and attributes directly impacts visibility and the effectiveness of shopping campaigns. Admixer Advertising introduced FeedGen is a tool powered by Google Vertex AI that automates and enhances product feed data generation, significantly simplifying the overall process.
What makes FeedGen special?
- Automatic content generation: AI creates high-quality titles, descriptions, and fills in missing product attributes.
- Ease of use: The tool integrates with Google Sheets, allowing users to work without any coding or technical support.
- Few-shot prompting: This technology enables the quick training of the model to generate content in the required style or structure.
Case Study Etnodim: +12% New Users Thanks to Quality Feeds
Etnodim is a contemporary embroidered clothing brand based in Kyiv. Ahead of the new season, the team faced several challenges, including the need to refresh its website audience, increase product visibility on Google Shopping, and optimize the product feed without significant additional resources.
Objective:
Improve the effectiveness of shopping ads by optimizing product titles and descriptions. Specifically:
- Increase click-through rates and visibility of ads.
- Simplify and automate the product feed update process.
- Account for the specifics of ethnic clothing searches: materials, regional features, color, etc.
Approach:
With the FeedGen tool, powered by AI, the brand was able to achieve the following results:
- Automatically generate improved product titles and descriptions.
- Consider key search characteristics of the clothing that matter to users, such as colors, patterns, and embroidery techniques.
- Highlight unique product elements, build an emotional connection in the description, and adapt the descriptions for relevant search queries.
A comparison of examples before and after using FeedGen shows a significant transformation in descriptions: from standard informative text to more complete, emotional descriptions with a focus on details that resonate with the target audience.
Results
Using FeedGen led to significant improvements in performance metrics:
- +40% in clicks
- +27% in impressions
- +11% in CTR
- +12% in new users
FeedGen became an effective solution for the brand, enabling them to scale their video campaigns without the need for a large creative team.
BackgroundR: Automated Background Change for eCommerce Creatives
Another practical tool for marketers is BackgroundR, a solution from Admixer Advertising built on the Imagen model from Google Vertex AI. This tool allows users to bulk-edit image backgrounds with simple text prompts. For example, in a product photo, the background can be changed to reflect a seasonal context (“summer beach,” “New Year atmosphere”) or adjusted to fit the design of an advertising campaign.
BackgroundR holds particular value for eCommerce and performance advertising, where the need to quickly create varied visual content is crucial. The tool enables fast background changes on product images from the catalog, seamlessly blending them with the main subject without the need for designers. It’s ideal for adapting creatives to any platform or season. This significantly speeds up the visual preparation process and reduces costs for creating high-quality content, all while maintaining the creativity’s quality and individuality.
Conclusion: AI as the New Standard in Marketing
Tools based on Google Vertex AI are no longer futuristic concepts but real solutions that are reshaping marketing approaches, helping brands work faster, with greater precision, and more efficiently. The Google Vertex AI platform opens new horizons for creativity, automation, and personalization that previously required significant time or resources.
The case studies delivered by Admixer Advertising clearly demonstrate how AI can be effectively applied to solve real business challenges, including video generation, product feed optimization, and scalable visual content creation without the need for designers or copywriters.
These tools enable businesses to:
- Reduce time and costs for content preparation.
- Scale campaigns across different audiences and platforms.
- Boost user engagement and advertising effectiveness.
- Integrate AI solutions into core marketing workflows, making optimization accessible without a technical background.
Brands that are early adopters of generative AI models are already gaining a significant competitive advantage and can adapt faster to the dynamic market. The Admixer Advertising team continues to integrate solutions based on Google Vertex AI into real marketing processes and is ready to support businesses looking to take the step into today’s future. To explore how AI tools can be applied to your advertising activities, get in touch with our experts for a consultation: hello-gmp@admixeradvertising.com.
