How Admixer Media is Helping Serbian Brands Succeed with Google Ads and GMP

The final quarter of the year represents a pivotal stage for most companies — a time when the right strategy can significantly influence overall business performance. To help advertisers and agencies navigate this critical period, Admixer Media hosted Business Breakfast “How to Master Q4 with Data and Innovation” in Belgrade on September 24, 2025. The event served as a platform for sharing insights, analytics, and innovative Google solutions, empowering participants to harness data for campaign optimization and sustainable growth heading into 2026.

A year ago, Admixer Media entered the Serbian market as the Official Google Ads Sales Representative (ASR), giving local advertisers and agencies direct access to Google’s technology, expertise, and support. Since then, the company has become a trusted partner, helping bridge global digital advertising innovations with the specific needs of Serbian businesses.

With the support of Admixer Media, Serbian businesses are actively integrating into the Google ecosystem. Over the past year, the Admixer Media team has organized 80+ audits and monthly consultations, 25+ workshops, and 9 webinars, in addition to participation in more than 20 major conferences. As the official Google Ads Authorized Sales Representative in Serbia, the company continues to strengthen partnerships and deliver advanced solutions that empower advertisers to achieve measurable business growth.

Serbia’s digital market continues to accelerate, with advertisers adopting more advanced tools such as Performance Max, Demand Gen, and AI Max for Search. The focus is shifting toward efficiency and smarter campaign structures — a natural step in the market’s digital maturity journey.

Key Trends and Strategic Insights from Google

At the event, the Admixer Media team presented the latest Google Ads performance benchmarks and product updates, highlighting how AI and automation continue to transform advertising efficiency in Serbia.

One of the central themes of the event was the rise of full-funnel marketing strategies, reflecting how leading advertisers now connect awareness and conversion within a single, AI-powered ecosystem. Solutions such as Performance Max, Demand Gen, and AI Max for Search work together to align every stage of the user journey across Google channels — from discovery to action.

For example, Performance Max — which brings together Search, Video, Display, and other Google channels within a single AI-powered framework — helps advertisers boost conversion volumes by more than 18% on average, all while maintaining a comparable cost per action.¹

Meanwhile, the introduction of Demand Gen campaigns, built to automatically engage high-intent users across YouTube, Gmail, and Discover, has proven to deliver around 14% additional conversions when combined with existing Search and Performance Max strategies.²

At the same time, activating AI Max for Search enables advertisers to unlock roughly 14% higher conversion numbers without increasing their CPA or ROAS — and in campaigns that primarily rely on exact or phrase match keywords, this uplift can reach up to 27%, underscoring the growing efficiency of AI-driven automation within Google Ads.³

“These results highlight that leveraging Google’s AI-powered solutions and first-party data enables brands to drive sustainable growth, enhance return on ad spend (ROAS), and thrive in the evolving landscape of digital marketing — an era defined by adaptability, transparency, and continuous optimization as the pillars of long-term success,” — noted Nenad Milić, Country Director, Admixer Media.

Success Story: Banovo Brdo Residence — From Awareness to Conversion

Continuing the discussion of AI-driven and data-based solutions, Admixer Media presented a local case study on Banovo Brdo Residence, a premium real estate project in Belgrade. The campaign employed a comprehensive full-funnel approach, combining Search, Performance Max, and Demand Gen strategies within a Google Ads framework, supported by first-party data and enhanced conversions.

The results clearly demonstrated how automation and AI-driven optimization can lead to real business outcomes. The campaign achieved a 78.7% increase in impressions, a 58.3% boost in conversions, and a 48.4% increase in clicks. Moreover, the campaign successfully reduced cost per acquisition (CPA) by 14.7% while improving click-through rate (CTR) by 30.8% and also providing a decrease of cost-per-click (CPC) by 7.13%.

These results show how the use of AI and first-party data helps attract quality leads, improve efficiency, and ensure long-term success. The success of the Banovo Brdo Residence case confirms that integrating AI and first-party data into campaigns not only delivers quick results but also lays the foundation for sustainable growth in a competitive environment.

The Serbian Market: Key Figures and Growth Opportunities

The Serbian market in 2025 continues steady growth, with advertisers, compared to 2024, more strategically allocating budgets, focusing on efficiency and investment optimization.

Data shows that early demand for Black Friday increased by 48% compared to last year, and total Q4 demand grew by 27%. This highlights the importance of using tools like Performance Max and Demand Gen for effective audience targeting.⁴

A key feature of the Serbian market is uneven budget distribution, with a concentration on peak weeks, which can reduce efficiency. A more balanced budget distribution would lead to more stable results and lower CPC.

Serbia is approaching the digital maturity levels of Central Europe, but significant growth potential remains. Wider adoption of automation and AI-powered tools, such as Performance Max and Broad Match, will enable advertisers to significantly improve campaign efficiency and achieve better long-term results.

To support this process, Admixer Media introduced the “Train the Trainer” program, aimed at training both employees and clients to become effective internal and external mentors. This program includes specialized modules for directors, offline teams, digital experts, and juniors, covering everything from strategic approaches to Google Ads to foundational knowledge and advanced tactics.

The “Train the Trainer” program not only helps transfer knowledge but also ensures its effective application, allowing companies to independently optimize their campaigns and achieve sustainable growth. The specialized training helps teams leverage Google Ads solutions aligned with the latest industry trends, enabling them to achieve better results for their clients.

Moving Forward: Google Marketing Platform

Since the advertising market is changing faster than ever, brands need to do more than just capture attention — they must engage with users at the right moment, in the right place, and with data-driven precision. That is why Admixer Media continues to strengthen its partnership with Google, and, in addition to Google Ads, is beginning to provide advertisers in Serbia with access to the most powerful digital marketing tools — the Google Marketing Platform (GMP) solutions.

It was this announcement that Dušan Vujić, Head of GMP, unveiled, showcasing the key GMP solutions — Display & Video 360 (DV360), Performance Max, Demand Gen, and AI Max for Search. These tools help brands unify data, automate campaigns, and create personalized communications that deliver real results.

Admixer Media, a division of Admixer Advertising Group, has been an official GMP sales partner since 2016, helping brands effectively implement advanced technologies in their marketing strategies.

“Performance Max and Demand Gen enable engagement with users at every stage — from initial brand awareness to purchase. These are technologies that make marketing smarter and more effective,” said Dušan Vujić.

Today, DV360, AI Max for Search, and Performance Max are no longer just tools — they are part of a new marketing philosophy. Automation, artificial intelligence, and data analytics help companies scale and identify growth opportunities even in the most competitive markets, turning marketing into a strategic business driver.

With the help of Google Ads and Google Marketing Platform, Admixer Media will help advertisers accelerate and achieve better results, providing access to Google’s official tools, training, and market insights, enabling businesses to make the most of every opportunity for growth.

Take your campaigns to the next level — connect with Admixer Media and become part of the community driving digital transformation in Serbia.

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