Display & Video 360 is steadily strengthening its position as the leading DSP for the modern marketer. It’s no longer just a tool for inventory buying — it’s a full-scale ecosystem that solves three essential challenges: building lasting audience connections across channels, driving real business outcomes instead of chasing proxy metrics, and reducing operational costs through automation and predictive modeling. ... Read more

In 2025, the digital advertising landscape in the Adriatic region is undergoing one of its most dynamic transformation phases. Consumers are spending more time online, shifting seamlessly between search, video, and shopping; auction competition is intensifying; the role of artificial intelligence is accelerating; and the accuracy of signals is becoming a defining competitive advantage. Despite their geographic proximity, Slovenia, Croatia, ... Read more

Recently, Zagreb became the center of attention for the digital advertising community with the official launch of the Google Ads Sales Representative (ASR) program in Croatia. The event, hosted by Admixer Media and attended by Google, gathered advertisers, agencies, and industry leaders to discuss how this initiative will shape the local market. The launch marks a significant milestone for Croatia ... Read more

For most businesses, the final quarter of the year is the decisive moment that often defines annual results. It is a period of intense competition, rising consumer activity, and the need for well-crafted campaigns that deliver measurable impact. Recognizing this, Admixer Media, in partnership with Google, hosted the Digital Brunch: How to Master Q4 with Data and Innovation — an ... Read more

The final quarter of the year represents a pivotal stage for most companies — a time when the right strategy can significantly influence overall business performance. To help advertisers and agencies navigate this critical period, Admixer Media hosted Business Breakfast “How to Master Q4 with Data and Innovation” in Belgrade on September 24, 2025. The event served as a platform ... Read more

Every holiday season sets new benchmarks for digital advertising, as brands compete for audience attention during Black Friday, Cyber Monday, Christmas, and New Year’s. For advertisers, the challenge goes beyond campaign setup — it lies in building a strategy that integrates data, shopper insights, creative planning, and continuous optimization. This article provides a roadmap for businesses looking to strategically prepare ... Read more

Admixer Media, a division of Admixer Advertising Group, has officially launched operations in Croatia as Google’s local partner under the Google Ads Media Sales Representative Program. With a new office in Zagreb, the company brings local expertise and strategic support to help Croatian advertisers and agencies grow through more effective use of Google Ads solutions. The expansion builds on Admixer ... Read more

On May 6, 2025, a dedicated event in Athens brought together leading professionals from the marketing industry, agencies, and digital experts. The event was dedicated to Admixer Advertising‘s expansion into the Greek market, where it is an official Google Marketing Platform Sales Partner and a Google Cloud Partner with a local office in Greece. Experts from Admixer Advertising, along with ... Read more