The digital advertising market in Serbia is developing rapidly. In 2025, e-commerce demand grew by more than 27%, competition for user attention intensified, and an increasing number of companies adopted a performance-driven approach. Google Ads has become a key growth tool, especially with the active adoption of AI-powered solutions such as Performance Max and Demand Gen, which enable advertisers to ... Read more

Digital marketing in 2026 will no longer be built around individual channels. Today, data and artificial intelligence determine the success of media splits, and the effectiveness of campaigns increasingly depends on how well different platforms are connected—from Google to TikTok and Meta. For marketers, this means one thing: it’s time to move away from fragmented analysis and toward managing the ... Read more

In modern marketing, success is defined by the ability to work with data, automation, and precise performance measurement. This is exactly what the Google Marketing Platform (GMP) ecosystem provides, a suite of tools that helps brands and agencies manage every stage of digital communication, from media planning and buying to analytics and optimization. Admixer Media is part of the Admixer ... Read more

As the number of media channels grows and analytical requirements become more demanding, campaign management increasingly relies on greater alignment and technological maturity. Campaign Manager 360 (CM360) provides the foundation for this infrastructure by integrating processes, data, and tools within a single ecosystem. In 2025 CM360 continues its evolution toward a more automated, functional, and strategically oriented platform. With user ... Read more

Display & Video 360 is steadily strengthening its position as the leading DSP for the modern marketer. It’s no longer just a tool for inventory buying — it’s a full-scale ecosystem that solves three essential challenges: building lasting audience connections across channels, driving real business outcomes instead of chasing proxy metrics, and reducing operational costs through automation and predictive modeling. ... Read more

In 2025, the digital advertising landscape in the Adriatic region is undergoing one of its most dynamic transformation phases. Consumers are spending more time online, shifting seamlessly between search, video, and shopping; auction competition is intensifying; the role of artificial intelligence is accelerating; and the accuracy of signals is becoming a defining competitive advantage. Despite their geographic proximity, Slovenia, Croatia, ... Read more

Today, brands are looking for ways to enter e-commerce without creating their own online stores, while retailers aim to increase sales without additional advertising costs. Meta Collaborative Ads address these needs by turning brand–retailer collaboration into an effective performance marketing tool. Meta Collaborative Ads is a powerful advertising solution that introduces a new format of strategic partnership between brands and ... Read more

Recently, Zagreb became the center of attention for the digital advertising community with the official launch of the Google Ads Sales Representative (ASR) program in Croatia. The event, hosted by Admixer Media and attended by Google, gathered advertisers, agencies, and industry leaders to discuss how this initiative will shape the local market. The launch marks a significant milestone for Croatia ... Read more