Google is opening new opportunities for eCommerce in Europe: Shopping Ads are gradually becoming available in new markets, including the Adriatic. This rollout is part of a broader expansion across 15 EMEA countries and reflects the growing importance of product-led advertising. The solution will launch across Adriatic markets, including Serbia, Slovenia, Croatia, Bosnia and Herzegovina, and Montenegro, as well as ... Read more

How Google is transforming BigQuery from cold storage to an interactive partner Google decided it was time to change the paradigm. With the introduction of Conversational Analytics in BigQuery (based on Gemini models), the rules of the game are being rewritten. Now, the barrier to entry into analytics is reduced to the ability to formulate thoughts in your native language. ... Read more

The digital advertising market in Serbia is developing rapidly. In 2025, e-commerce demand grew by more than 27%, competition for user attention intensified, and an increasing number of companies adopted a performance-driven approach. Google Ads has become a key growth tool, especially with the active adoption of AI-powered solutions such as Performance Max and Demand Gen, which enable advertisers to ... Read more

In the fast-evolving world of digital marketing, conversions are a fundamental metric for measuring campaign effectiveness. A conversion is any valuable user action — a form submission, purchase, newsletter subscription, or any other goal tied to your business. Tracking conversions in Google Ads allows you to understand how well your campaigns perform and make informed decisions to optimize results. This ... Read more

On December 4, 2025, the Ecommerce Association of Serbia (ECS) and Admixer Media hosted an exclusive B2B Working Breakfast at the Ušće Tower in Belgrade — an event designed for focused networking, meaningful discussions, and the creation of real business opportunities among leading players in Serbia’s digital and e-commerce sectors. The meeting brought together representatives from finance, logistics, e-commerce, and ... Read more

As the number of media channels grows and analytical requirements become more demanding, campaign management increasingly relies on greater alignment and technological maturity. Campaign Manager 360 (CM360) provides the foundation for this infrastructure by integrating processes, data, and tools within a single ecosystem. In 2025 CM360 continues its evolution toward a more automated, functional, and strategically oriented platform. With user ... Read more

Display & Video 360 is steadily strengthening its position as the leading DSP for the modern marketer. It’s no longer just a tool for inventory buying — it’s a full-scale ecosystem that solves three essential challenges: building lasting audience connections across channels, driving real business outcomes instead of chasing proxy metrics, and reducing operational costs through automation and predictive modeling. ... Read more

In 2025, the digital advertising landscape in the Adriatic region is undergoing one of its most dynamic transformation phases. Consumers are spending more time online, shifting seamlessly between search, video, and shopping; auction competition is intensifying; the role of artificial intelligence is accelerating; and the accuracy of signals is becoming a defining competitive advantage. Despite their geographic proximity, Slovenia, Croatia, ... Read more