In today’s digital world, where data privacy issues are increasingly important, advertisers and businesses serving audiences from the European Economic Area (EEA) and the UK must adapt to new regulatory requirements. One of the key tools for complying with these requirements is Consent Mode. In this article, we’ll take a detailed look at the latest updates to Consent Mode v2, ... Read more

Digital advertising is constantly evolving, introducing new tools and technologies. Google Marketing Live 2024 conference on May 21 announced a number of new products and updates that can significantly affect the effectiveness of the marketing campaigns. Anyone who missed this event can and should watch the recording here: Google Marketing Live 2024. In this article, we’ll cover the main new ... Read more

Today, we find ourselves at the precipice of a digital advertising evolution.  Old technologies reliant on third-party cookies are yielding ground to new, innovative technologies based on artificial intelligence and machine learning. In the ever-evolving landscape of digital advertising, recent data security regulations such as the General Data Protection Regulation (GDPR) in the European Union and the California Consumer Privacy ... Read more

On September 12, 2023, the annual Google Marketing Platform (GMP) summit was held in Warsaw, bringing together certified agencies and sales partners of Google from Central and Eastern Europe. This significant event served as a platform for leading marketers to share updates and insights on two crucial GMP tools – Display & Video 360 and Search Ads 360. Among the ... Read more

This year, Admixer Advertising’s team of experts will be sharing their knowledge on various marketing-related subjects on Georgian TV. The upcoming business program, Business Partner, is set to immerse viewers in the world of digital marketing, offering insights into the latest trends, essential tools, and effective strategies to supercharge your marketing endeavors. Over the course of 15 episodes, viewers will ... Read more

In today’s rapidly evolving digital landscape, the world of advertising has witnessed significant shifts driven by changes in consumer behavior and technological advancements. The rise of data-driven strategies, advanced analytics, and innovative formats has revolutionized how brands engage with their audiences. In this context, the IAB Europe AdEx Benchmark 2022 Report sheds light on the thriving European digital advertising market, ... Read more

Admixer GE is a programmatic ecosystem for interactive market players to achieve their business goals and objectives. Local digital market players will easily buy and sell inventory data, optimize and create their products with the help of Admixer’s international experience, and the professionals of the Georgian team.  Admixer for Publishers Admixer offers a wide range of programmatic ecosystem products to ... Read more

Breaking through the informational noise and reaching out to consumers is getting increasingly difficult for marketers. Long passed the days when users were easily engaged with a display ad. Nowadays, most internet users developed banner blindness, selective attention when users remain indifferent to messages presented in standard display ads. eCPMs of the full-screen and smaller-sized banners have been declining through ... Read more