Digital advertising is constantly evolving, introducing new tools and technologies. Google Marketing Live 2024 conference on May 21 announced a number of new products and updates that can significantly affect the effectiveness of the marketing campaigns. Anyone who missed this event can and should watch the recording here: Google Marketing Live 2024. In this article, we’ll cover the main new ... Read more

Today, we find ourselves at the precipice of a digital advertising evolution.  Old technologies reliant on third-party cookies are yielding ground to new, innovative technologies based on artificial intelligence and machine learning. In the ever-evolving landscape of digital advertising, recent data security regulations such as the General Data Protection Regulation (GDPR) in the European Union and the California Consumer Privacy ... Read more

On September 12, 2023, the annual Google Marketing Platform (GMP) summit was held in Warsaw, bringing together certified agencies and sales partners of Google from Central and Eastern Europe. This significant event served as a platform for leading marketers to share updates and insights on two crucial GMP tools – Display & Video 360 and Search Ads 360. Among the ... Read more