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A New Era of Privacy: Key Drivers and Prospects in 2024

Today, we find ourselves at the precipice of a digital advertising evolution.  Old technologies reliant on third-party cookies are yielding ground to new, innovative technologies based on artificial intelligence and machine learning. In the ever-evolving landscape of digital advertising, recent data security regulations such as the General Data Protection Regulation (GDPR) in the European Union and the California Consumer Privacy ... Read more

Google Marketing Platform

CEE GMP Summit 2023: Insights into the Future of Marketing

On September 12, 2023, the annual Google Marketing Platform (GMP) summit was held in Warsaw, bringing together certified agencies and sales partners of Google from Central and Eastern Europe. This significant event served as a platform for leading marketers to share updates and insights on two crucial GMP tools – Display & Video 360 and Search Ads 360. Among the ... Read more

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