Google is opening new opportunities for eCommerce in Europe: Shopping Ads are gradually becoming available in new markets, including the Adriatic. This rollout is part of a broader expansion across 15 EMEA countries and reflects the growing importance of product-led advertising. The solution will launch across Adriatic markets, including Serbia, Slovenia, Croatia, Bosnia and Herzegovina, and Montenegro, as well as ... Read more

How Google is transforming BigQuery from cold storage to an interactive partner Google decided it was time to change the paradigm. With the introduction of Conversational Analytics in BigQuery (based on Gemini models), the rules of the game are being rewritten. Now, the barrier to entry into analytics is reduced to the ability to formulate thoughts in your native language. ... Read more

In a rapidly evolving digital landscape, one thing is clear – AI is redefining how we advertise online. As consumer behavior becomes more visual, complex, and intent-driven, traditional strategies can no longer keep up. People are using longer queries, switching between devices, and exploring content through video, images, and even voice. This shift demands a more intelligent, adaptive approach to ... Read more

The digital advertising market in Serbia is developing rapidly. In 2025, e-commerce demand grew by more than 27%, competition for user attention intensified, and an increasing number of companies adopted a performance-driven approach. Google Ads has become a key growth tool, especially with the active adoption of AI-powered solutions such as Performance Max and Demand Gen, which enable advertisers to ... Read more

Digital marketing in 2026 will no longer be built around individual channels. Today, data and artificial intelligence determine the success of media splits, and the effectiveness of campaigns increasingly depends on how well different platforms are connected—from Google to TikTok and Meta. For marketers, this means one thing: it’s time to move away from fragmented analysis and toward managing the ... Read more

In modern marketing, success is defined by the ability to work with data, automation, and precise performance measurement. This is exactly what the Google Marketing Platform (GMP) ecosystem provides, a suite of tools that helps brands and agencies manage every stage of digital communication, from media planning and buying to analytics and optimization. Admixer Media is part of the Admixer ... Read more

In the fast-evolving world of digital marketing, conversions are a fundamental metric for measuring campaign effectiveness. A conversion is any valuable user action — a form submission, purchase, newsletter subscription, or any other goal tied to your business. Tracking conversions in Google Ads allows you to understand how well your campaigns perform and make informed decisions to optimize results. This ... Read more

On December 4, 2025, the Ecommerce Association of Serbia (ECS) and Admixer Media hosted an exclusive B2B Working Breakfast at the Ušće Tower in Belgrade — an event designed for focused networking, meaningful discussions, and the creation of real business opportunities among leading players in Serbia’s digital and e-commerce sectors. The meeting brought together representatives from finance, logistics, e-commerce, and ... Read more