This year, Admixer Advertising’s team of experts will be sharing their knowledge on various marketing-related subjects on Georgian TV. The upcoming business program, Business Partner, is set to immerse viewers in the world of digital marketing, offering insights into the latest trends, essential tools, and effective strategies to supercharge your marketing endeavors. Over the course of 15 episodes, viewers will ... Read more

In today’s rapidly evolving digital landscape, the world of advertising has witnessed significant shifts driven by changes in consumer behavior and technological advancements. The rise of data-driven strategies, advanced analytics, and innovative formats has revolutionized how brands engage with their audiences. In this context, the IAB Europe AdEx Benchmark 2022 Report sheds light on the thriving European digital advertising market, ... Read more

Breaking through the informational noise and reaching out to consumers is getting increasingly difficult for marketers. Long passed the days when users were easily engaged with a display ad. Nowadays, most internet users developed banner blindness, selective attention when users remain indifferent to messages presented in standard display ads. eCPMs of the full-screen and smaller-sized banners have been declining through ... Read more

As the coronavirus pandemic progresses, customers become more cautious regarding their purchases in the range of categories. Under the pressure from decreasing budgets, marketers transition to more flexible and affordable digital ad formats. The common digital channels may not function as effectively during the crisis. Lockdown reshaped behavioral patterns, changed daily routines, and prioritized new channels for advertising. Let’s review ... Read more

On July 9, the webinar “Data-driven strategy 2020: how brands prepare for life without cookies” was held at the Admixer Academy. The main topic of the webinar was the change in the identification of Internet users industry will face in the following years.  Ban of 3rd party identifiers will affect all advertising processes, including campaign planning, targeting, audience use, attribution, ... Read more

Admixer Advertising is an official Viber ad reseller. Now we are introducing a special template for ad creatives within our regular ad campaign setup process. Admixer’s focus is on ad campaign automation. And that is why we are rolling out a template for running Viber ad delivery through Admixer.DSP platform. What are the promotion options on Viber? There are several ... Read more

In the mobile-first world mobile phones alone generate 52% of the total internet traffic. To engage smartphone audience advertisers need to “catch” their audiences with compelling and non-obtrusive in-app ads. InMobi, an in-app inventory provider with the coverage of 1.6 billion+ unique user profiles globally, is a reasonably good solution to leverage. InMobi demonstrates 95% app SDK integration and provides access to first-party mobile data. Today ... Read more