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Consent Mode v2: New challenges and opportunities for the advertisers

In today’s digital world, where data privacy issues are increasingly important, advertisers and businesses serving audiences from the European Economic Area (EEA) and the UK must adapt to new regulatory requirements. One of the key tools for complying with these requirements is Consent Mode. In this article, we’ll take a detailed look at the latest updates to Consent Mode v2, ... Read more

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Google’s 2024 updated toolkit for advertisers: AI Essentials, Performance Max, Demand Generative Ads, and Power Pair

Digital advertising is constantly evolving, introducing new tools and technologies. Google Marketing Live 2024 conference on May 21 announced a number of new products and updates that can significantly affect the effectiveness of the marketing campaigns. Anyone who missed this event can and should watch the recording here: Google Marketing Live 2024. In this article, we’ll cover the main new ... Read more

marketing trends

Interview: Exploring Trends and Emerging Tools of Digital Marketing

This year, Admixer Advertising’s team of experts will be sharing their knowledge on various marketing-related subjects on Georgian TV. The upcoming business program, Business Partner, is set to immerse viewers in the world of digital marketing, offering insights into the latest trends, essential tools, and effective strategies to supercharge your marketing endeavors. Over the course of 15 episodes, viewers will ... Read more

IAB ADEX Report

European digital advertising market 2022: trends, challenges, prospects

In today’s rapidly evolving digital landscape, the world of advertising has witnessed significant shifts driven by changes in consumer behavior and technological advancements. The rise of data-driven strategies, advanced analytics, and innovative formats has revolutionized how brands engage with their audiences. In this context, the IAB Europe AdEx Benchmark 2022 Report sheds light on the thriving European digital advertising market, ... Read more

Admixer GE – International Ecosystem in Georgian programmatic marketing

Admixer GE is a programmatic ecosystem for interactive market players to achieve their business goals and objectives. Local digital market players will easily buy and sell inventory data, optimize and create their products with the help of Admixer’s international experience, and the professionals of the Georgian team.  Admixer for Publishers Admixer offers a wide range of programmatic ecosystem products to ... Read more

Strategy

Data-driven strategy 2020: how brands prepare for life without cookies

On July 9, the webinar “Data-driven strategy 2020: how brands prepare for life without cookies” was held at the Admixer Academy. The main topic of the webinar was the change in the identification of Internet users industry will face in the following years.  Ban of 3rd party identifiers will affect all advertising processes, including campaign planning, targeting, audience use, attribution, ... Read more

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