Today, we find ourselves at the precipice of a digital advertising evolution.  Old technologies reliant on third-party cookies are yielding ground to new, innovative technologies based on artificial intelligence and machine learning. In the ever-evolving landscape of digital advertising, recent data security regulations such as the General Data Protection Regulation (GDPR) in the European Union and the California Consumer Privacy ... Read more

In today’s rapidly evolving digital landscape, the world of advertising has witnessed significant shifts driven by changes in consumer behavior and technological advancements. The rise of data-driven strategies, advanced analytics, and innovative formats has revolutionized how brands engage with their audiences. In this context, the IAB Europe AdEx Benchmark 2022 Report sheds light on the thriving European digital advertising market, ... Read more

On July 9, the webinar “Data-driven strategy 2020: how brands prepare for life without cookies” was held at the Admixer Academy. The main topic of the webinar was the change in the identification of Internet users industry will face in the following years.  Ban of 3rd party identifiers will affect all advertising processes, including campaign planning, targeting, audience use, attribution, ... Read more