On September 12, 2023, the annual Google Marketing Platform (GMP) summit was held in Warsaw, bringing together certified agencies and sales partners of Google from Central and Eastern Europe. This significant event served as a platform for leading marketers to share updates and insights on two crucial GMP tools – Display & Video 360 and Search Ads 360. Among the ... Read more

In today’s rapidly evolving digital landscape, the world of advertising has witnessed significant shifts driven by changes in consumer behavior and technological advancements. The rise of data-driven strategies, advanced analytics, and innovative formats has revolutionized how brands engage with their audiences. In this context, the IAB Europe AdEx Benchmark 2022 Report sheds light on the thriving European digital advertising market, ... Read more

As the coronavirus pandemic progresses, customers become more cautious regarding their purchases in the range of categories. Under the pressure from decreasing budgets, marketers transition to more flexible and affordable digital ad formats. The common digital channels may not function as effectively during the crisis. Lockdown reshaped behavioral patterns, changed daily routines, and prioritized new channels for advertising. Let’s review ... Read more